Billboard advertising Up Until Now Collective's Season 14 spring and summer 2025 fashion collection, featuring a woman in a pink shirt and dark pants, standing outdoors under a blue sky with clouds.

Up Until Now Collective

New York

Creative Direction
Visual Identity + Brand Design

Up Until Now Collective is a production company led by Kevin Newberry and Brandon Kazen-Maddox, focused on creating artistic performances that transcends physical barriers and redefine accessibility.

We developed a bold, accessible identity system designed to support the collective’s groundbreaking mission while striking the balance between clarity, strength, and inclusivity.

  • A clear acrylic sign with the logo and text for 'Up Until Now Collective' mounted on a concrete wall.
  • Design materials for Up Until Now Collective, including a large poster, business cards, and a smartphone displaying the organization's event schedule in Spring 2025 with a black and white color theme and modern typography.
  • Two sheets of black and white abstract patterned paper stacked on a light gray surface.